The Indian Super League (ISL) club, Bengaluru FC, has signed a multi-year partnership with the sports, e-sports, entertainment and analytics platform, Parimatch News.
In this development, Parimatch News has been named the club’s principal partner. The unveiling of the collaboration was done by the team through its social media handles, with the caption, “The Blues have signed a two-year-deal with sports, e-sports, entertainment and analytics platform Parimatch News, who come on board as the club’s Principal Partner. 🔵”
Parimatch News has a rich experience in sponsorship teams in the Indian domestic sports circuit, as the entity has also landed deals with Chennaiyin FC, Rajasthan Warriors, ATK Mohun Bagan, Chepauk Super Gillies, FC Goa, and Saurashtra Premier League.
The Bengaluru-based football team primarily competes in Indian top-flight football and was established in 2013. The team is owned by JSW Group. In the previous season of the ISL, Bengaluru FC finished sixth on the points table with 29 points.
The Sunil Chhetri-led team will head into the new ISL season on the back of a title victory outing in the recently concluded Durand Cup 2022.
The forthcoming ISL season will commence on October 7 at the Jawaharlal Nehru Stadium. Bengaluru FC will kick-off their new season campaign on October 8 against NorthEast United.