Bandhan Bank, the Kolkata-headquartered bank, has unveiled a new integrated marketing campaign named ‘Jahaan Bandhan, Wahaan Trust’ featuring its brand ambassador, Sourav Ganguly.
The newly released campaign focuses on the trust that the bank has been able to accumulate in a span of seven years. In this campaign, Ganguly is seen remembering the old days when he wasn’t the legendary cricketer and there used to be a few people watching at the ground. Later he worked hard and started scoring runs and became an extraordinary player, he then acquired the belief of millions of people and that brought more spectators to the stadium.
Along the same lines, Bandhan also commenced its journey as an NGO, following its expansion the work was recognized by stakeholders and the bank also gained people’s trust.
Commenting on the new campaign, Apurva Sircar, Head – Marketing, Bandhan Bank, said, “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”
The brand ambassador of Bandhan Bank, Sourav Ganguly, said, “I have closely watched Bandhan grow into the bank it is today. I have been an admirer of its journey and the opportunity to help amplify the Bank’s message is nothing short of a privilege. Trust is the cornerstone of every relationship and during my captaincy, this value was the most important. We trusted each other in the team and that made us a winning unit. For a bank, trust is an imperative and I am glad that Bandhan Bank has been able to gain the trust of crores of people in such a short span. I have been a Bandhan Bank customer for a few years now and I look forward to my continued association with them.”