Mankind Pharma has announced partnerships with Indian cricketing legends Sourav Ganguly and Anil Kumble to develop a full 360-degree advertising initiative to promote and raise awareness about the new range of medicines created by the pharma brand.
Mankind Pharma recently unveiled a new range of medications targeted at delivering international-grade, premium-quality products of the greatest purity, as part of its ambition to redefine pharmaceutical excellence in India. These drugs have the same level of API quality as the APIs given to the FDA in the Drug Master File (DMF).
The strategic partnership between Mankind Pharma and eminent personalities Sourav Ganguly and Anil Kumble demonstrates the company’s foresight in using their iconic stature and vast appeal to push for affordable, high-quality pharmaceuticals in India. Mankind Pharma has launched a thorough awareness campaign to highlight its array of top-grade products, using a carefully planned blend of print, broadcast, and internet media platforms.
Mr Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma Limited, commented, “We are delighted to announce our partnership with cricket legends Sourav Ganguly and Anil Kumble for our exciting new campaign. They are not only icons in the cricketing world, but also embody qualities such as integrity, resilience, and exceptional leadership. Their immense popularity and broad appeal make them the perfect advocates to champion accessible and top-notch healthcare in our nation. This collaboration seamlessly aligns with our brand ethos, which revolves around the well-being of every Indian.
“We firmly believe that high-quality healthcare should be accessible to all. By introducing a range of medicines with API quality equivalent to that of the quality of API’s in the Drug Master File, we are poised to revolutionize India’s pharmaceutical sector and contribute to the overall health and happiness of our people.”
Sourav Ganguly, said, “I am truly honored to collaborate with Mankind Pharma, a brand synonymous with excellence in pharmaceuticals. Together, we aim to redefine the landscape of healthcare in our country by providing premium DMF quality medicines for all. Join us in serving life across the country.”
Anil Kumble, said, “Excited to partner with Mankind Pharma, a prominent leader in the pharma industry promoting premium DMF quality medicines to serve and enhance healthcare in India. I believe the association will showcase our commitment to spreading awareness about the link between quality medicines and a healthier, more fulfilling life.”
Factors such as rising healthcare costs have resulted in an increase in market demand for high-quality drugs. The business is entirely focused on meeting aspiring needs and assisting clients in obtaining high-quality products.