The Indian luxury sports travel and experience entity, DreamSetGo has launched a digital ad campaign ‘Experience The Exclusive’ featuring legendary Indian cricketer, Sourav Ganguly and Olympic medalist, MC Mary Kom.
The potential of DreamSetGo to provide exceptional sporting experiences for India’s growing number of sports travellers is at the forefront of the advertisement.
The commercial film, which Jio Creative Labs conceptualized and made, emphasizes sports experiences that go beyond merely watching. Sourav Ganguly showcases the brand’s offers, including viewing a game from great seats with VIP hospitality, legendary meet and greets, and locker room tours, among others, with a positive play on the phrase ‘Now this is exclusive.’ The movie wants to reaffirm DreamSetGo as the ideal travel companion for any Indian sports lover.
The inaugural advertisement, starring Sourav Ganguly, attempts to increase knowledge and memory of its unique products, which include matchday experiences, behind-the-scenes access, legend meet & greets, exclusively autographed merchandise, exclusive lodging, visa services, and VIP destination experiences. This encompasses, among other things, access to team meetings, locker facilities, and practice sessions.
Sourav Ganguly and Mary Kom, two legendary sports figures, have embraced the ad, which personifies the ideals of excellence and exclusivity. The movie is currently streaming on DreamSetGo’s digital platforms, including YouTube, Instagram, Linkedin, and X (formerly Twitter). Additionally, it will be advertised on numerous digital advertising networks.
The ideals that the “Experience The Exclusive” campaign portrays are mirrored in the renowned characters of boxing champion Mary Kom and former cricketer Sourav Ganguly, who are both known for their commitment, passion, and pursuit of excellence.
Monish Shah, Co-founder & Chief Business Officer, DreamSetGo, said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo.
“We are honoured to have our Super Captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary”
DreamSetGo’s brand ambassador, Sourav Ganguly, said, “Sports engagement and travel experiences have significantly evolved. Sports fans are looking for access to sporting events, within and outside India. DreamSetGo is the ideal partner committed to bridging this gap between sports and fans. Over the past year, I have witnessed DreamSetGo go above and beyond to deliver elevated and exclusive experiences. DreamSetGo’s commitment to delivering money-can’t-buy sports travel experiences has struck a chord with me and I am super delighted to be a part of this incredible journey.”