Following the partnership, QuikTrip has been appointed as the naming rights sponsor of the Atlanta Hawks’ 2023 Community Court Tour, which will start on Tuesday, June 13.
Through this deal, the alliance between the two will have various activations throughout the upcoming 2023-24 season.
In addition, if the Hawks win the opening tip at home, the ‘QT Tipoff’ activation will allow spectators to win a special prize from certain QuikTrip sites around the city via the QT app.
The Atlanta-based basketball team will also include QT in their top-tier overall game experience, which includes the right to one game. Throughout the season, the brand will promote its products at Hawks home games both inside and outside State Farm Arena. Throughout the seven-week tour, day camps in Cobb, DeKalb, Fulton, and Gwinnett County will host pop-up basketball and fitness events starring Hawks alumni and players for more than 1,000 metro Atlanta youngsters.
Andrew Saltzman, Executive Vice President, and Chief Revenue Officer, said, “Our new partnership with QuikTrip, which focuses on positively impacting youth throughout Atlanta and engaging Hawks fans from tipoff to the final whistle, is a natural fit because QuikTrip does a great job of giving back in every community it serves. We are thrilled to find a partner who matches our energy and enthusiasm for both community and creating memorable experiences, and we are excited to launch the partnership with next week’s Community Court Summer Tour presented by QuikTrip.”
Aisha Jefferson, Corporate Communications Manager, QuikTrip, said, “We are thrilled to announce our partnership with the Atlanta Hawks. Our organizations share a commitment to providing a first-class experience to our fans and making a positive impact on our community. We look forward to cheering on the Hawks for another exciting season and helping Hawks fans stay fueled up with rewards from our new QT Tipoff.”
Founded in 1958, the QuikTrip Corporation, also known as QuikTrip (QT), is a network of American convenience stores with locations throughout the Midwest, South, and West. Its headquarters are in Tulsa, Oklahoma. The company deals in selling items such as coffee, prepared foods, gasoline, beverages, snacks, dairy products, and salads.