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National Basketball Association (NBA)

Other Sports

Kia renews long-standing alliance with American basketball across all leagues

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Other Sports

Xfinity powers next-gen viewing for NBA and WNBA fans as official TV service provider

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Other Sports

CeraVe becomes NBA’s first skincare and haircare partner

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AWS becomes the engine behind the NBA’s next tech leap

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NBA and Skechers tip off “Hoop Nation” season two in India

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Football

Kevin Durant deepens ties with PSG

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Booking.com to assist NBA & WNBA fan travel

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Media Rights

“NBA on Prime” hits India; extensive pro basketball coverage starts Oct 2025

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Kroenke Sports & Entertainment join hands with bet365 to boost fan experience

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Sacramento Kings and Reviver team up in historic jersey patch deal

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Dallas Mavericks and Chime extend partnership to elevate fan experience

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Media Rights

Amazon secures exclusive 11-year deal with NBA and WNBA

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Other Sports

Boston Celtics ink multi-year deal with Amica Mutual Insurance

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Other Sports

Greenfly extends partnership with NBA in multi-year deal

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Other Sports

NBA, WNBA, and USA Basketball ink winery partnership with Kendall-Jackson Winery and La Crema

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Media Rights

Roku and NBA team up to launch first-ever NBA FAST channel and NBA Zone

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