According to the three-year agreement, Wow Hydrate has been named the official sports hydration partner of the Red Devils.
The accord between the two bodies will help the brand to make itself available at the retail centres of the club’s home ground, Old Trafford. It will also be available in the training centres of the club’s men’s, women’s, and youth category teams.
Additionally, the club players will appear in Wow Hydrate content and on co-branded merchandise as part of the two companies’ advertising campaigns promoting their cooperation.
Speaking on the new cooperation, Queenie Porter, Managing Director, Wow Hydrate, said, “Globally, [Man Utd are] obviously the biggest football club, and we’ve got huge expansion plans into Europe and [the US] next year. So it’s a football club that we thought would resonate globally.“
She also stated, “So for year one, we’re the official sports hydration partner, but in year two we could expand into being the shirt sponsor, then year three we could expand to also being the shirt sponsor for the women’s team. We can also get more involved with the youth side. So, we’re very much seeing this as the start, and I’d like to think in five, six, seven years’ time we’re Manchester United’s number one partner in all aspects. We’d also like to be able to do more co-branded merch with them. We really want to resonate that we’re a real partnership, not just a sponsor.”
Wow Hydrate is a sugar-free sports drink that keeps its components fresh with a push-cap mechanism. The company has a great portfolio with some prominent sporting names like Harry Maguire and Tyson Fury. The sports drinks from the entity are made to support athletes during strenuous physical exercise by keeping them hydrated and sustaining their energy levels. Athletes can stay fueled and recuperate rapidly with the correct combination of protein and electrolytes.