As a result of the agreement, the company has become Manchester United’s official tailoring partner for the upcoming campaign.
This new deal will include collaboration with all players, coaches, and team training personnel dressed in Paul Smith’s Modern Working Wardrobe for games, special occasions, and official appearances.
Moreover, several first-team players, notably Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot, and Facundo Pellistri, are featured in the upcoming campaign.
The most prominent independent design brand in Britain, Paul Smith is an advocate for optimism, inquisitiveness, and innovation. Whether it’s a shirt, a store, or a unique partnership, these characteristics are at the core of every Paul Smith design. The brand states itself as a British business with a broader perspective.
On the partnership, Manchester United stated, “Our relationship with Paul Smith began in 2008 and is a celebration of football heritage and style. The iconic brand has since supported us with tailoring for numerous major events, most recently the Emirates FA Cup final in June. Over the years we’ve collaborated on several limited-edition selections of merchandise, including wallets, ties, socks and bags, with the new scarf being the latest of these.”
The Manchester-based team’s Premier League 2023–24 journey got underway against Wolverhampton Wanderers F.C. on August 15 with a 1-0 victory and will look to continue its momentum against Tottenham Hotspur tomorrow, i.e., August 19 at 10:00 PM IST.