Manchester United enhance long-term association with adidas

The initial association between Manchester United and adidas dates back to the early 1980s.

The Premier League unit, Manchester United have unveiled a partnership extension with their long-time collaborator, adidas.

The initial association between the two parties dates back to the early 1980s. The two giants in their respective fields reunited after 23 years at the commencement of the 2015/16 season.

Since the beginning of their second leg of this estimated arrangement, the Reds and adidas have provided fans around the globe with forward-thinking initiatives, renowned designs and fan-favourite culturewear.

The newly inked agreement involves an enhanced focus on the women’s team of the United and prolonging the determination of driving the women’s game further.

Manchester United Chief Executive Officer, Richard Arnold said, “The relationship between Manchester United and adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.  
“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

Chief Executive Officer at adidas, Bjorn Gulden, said, “We are extremely proud to announce the extension of the contract with Manchester United. adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation. We will combine tradition and innovation to please both the players and the fans.

“We look forward to continuing our partnership with one of the most iconic clubs in football!”

adidas, founded in 1949, is a German athletic apparel and footwear entity, which is one of the prominent sportswear manufacturers in Europe. The corporation is headquartered in Herzogenaurach, Bavaria, Germany.

In the previous English top-flight season, Manchester United finished third on the points table and qualified for the Champions League. The Erik ten Hag-led men will be looking forward to bettering themselves from the previous edition.

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