Monster Energy will continue to be the club’s official energy drink partner. The two parties have been collaborating since 2019. Since the commencement of the initial partnership, the club’s men’s first team’s footballing skills and personalities have been extensively displayed.
The F2 Freestylers, players being quizzed in the ‘Hydrosport Hotseat’ series, spending a day with the squad perfecting their skills and the inclusion of social media influencers have been part of the popular content campaigns.
The continuation of the association will prolong the two parties involved to provide engaging content to fans of the club. The energy drink brand also aims to enhance its relationship with West Ham United and their fans.
Speaking on the extension, West Ham United’s Chief Commercial Officer, Nathan Thompson, said, “We are delighted to have extended our partnership with Monster Energy. As a business, they share our ambition to challenge the status quo and to stand out in their field. The success of this partnership is driven by both parties putting the West Ham United fanbase at the forefront of their planning. I look forward to seeing our fans benefit from the partnership over the coming months and years.”
Senior Vice President of Marketing at Monster Energy, Jimmy Goodrich, said, “It’s great to have extended what’s already been an exciting partnership with West Ham United and we look forward to growing our relationship with the club, and its UK and international fanbase, over the coming years.”