West Ham United, eToro develop partnership to enhance women’s football in the UK

Following this deal, eToro has been named West Ham United's official online trading partner.

The Premier League club, West Ham United (WHU) have inked a partnership with the social trading and multi-asset investment entity, eToro.

Following this deal, eToro has been named the club’s official online trading partner.

As part of the agreement, the eToro logo will be displayed throughout the London Stadium and the Chigwell Construction Stadium, and fans will have access to a number of matchday activations all season long.

Furthermore, by backing West Ham’s women’s team, eToro hopes to increase its exposure, especially in the Women’s Super League (WSL), in order to reach the UK’s “fast-growing population of female retail investors”; according to the company, the number of female clients has increased by 33% since the covid pandemic.

One of the top trading and investment platforms in the entire globe, eToro seeks to transform the way people trade and improve investors’ financial literacy. eToro, a multi-asset investment platform founded in 2007, has developed a community where users can interact, share, and learn. It is based on social networking and education for investors.

Stephanie Wilks-Wiffen, Director of Marketing at eToro, commented, “Football, and investing have traditionally been male dominated activities, but in the last few years, this has been turned on its head. With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to have a presence at women’s games, where we can support the continued growth of this sporting community. 

“After a hugely exciting WSL season, and with the World Cup now just weeks away, we couldn’t be joining the women’s game at a better time. Hopefully, our presence at WSL matches can encourage more women to consider investing as a way of improving their financial future.” 

West Ham United, Chief Commercial Officer, Nathan Thompson, said, “We are thrilled to announce our partnership with eToro, a collaboration that extends its support not only to our men’s team but also to our women’s team. This partnership signifies a momentous step forward in our commitment to growing women’s football, empowering our players, and providing them with the resources they need to excel. Together with eToro, we are determined to create a lasting impact, promoting equality, diversity, and inclusivity within the sport we love.

“This partnership not only elevates our women’s team but also amplifies the voices of WSL clubs, inspiring the next generation to chase their dreams. We are incredibly excited about the positive strides we will take together to shape a brighter future for women’s football.”

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