Amit Kumar Sinha has been roped in by Viacom18’s sports arm as Vice President & Head of Pricing & Revenue Strategy. Before signing for Viacom18 sports, he joined Sony LIV earlier this year in May 2021 as Associate Vice President.
Amit Kumar Sinha wrote in his LinkedIn post, “Happy to be at the core of the Industry — Sportainment. Looking forward to exciting times in #ViacomSports. Thank you to #sonyliv #SPNI, for making me part of an esteemed team. #gratitude #humbled. Big thank you to all well-wishers!”
For almost 10 years before being with Sony LIV, Sinha was allied with Star TV Network as AVP, Product & Revenue Strategy and worked on major genres’ Product & Revenue Strategy – Hindi GEC, Hindi Movies & Hindi News; Star Sports. He was also accountable for thinking and bringing Revenue Target of Cricket Portfolio of Star Sports, monitoring trends of markets, dayparts, TG behaviour etc regularly to get knowledge of the different genres and overall TV moment.
With over 15 years of experience, Mr Amit Kumar Sinha carries a great mixture of Business tactics, Marketing & Research for various programmes and events. In the past, he also got an opportunity to work with some well-known broadcasters which include Zee Group, Star India, UTV and ETV.
Sinha’s also has experience of work with Bloomberg UTV, ZEEL, and ETV Network.