The T10 cricket competition for retired players, US Masters T10 has inked a sponsorship pact with a makeup brand, Flicka Cosmetics.
Following this deal, the brand has been labelled as the principal sponsor for the inaugural edition of the US Masters T10.
As a well-known makeup brand, Flicka develops products that are suitable for Indian skin tones. The company offers a wide variety of fantastic items, including eyeshadow palettes, liquid lipsticks, and metallic nail paints.
Six clubs will compete in the league’s first season, which will run from August 18 through August 27, 2023. The main goal of the league is to increase cricket’s appeal in America. In the first edition, players like Shahid Afridi, Yusuf Pathan, Gautam Gambhir, Robin Uthappa, and many other well-known cricketers will compete.
American athletes such as Kayvon Thibodeaux, Maxi Kleber and Mickey Moniak have bagged ownership rights to several different teams, which demonstrates the growing popularity of the sport. Preet Kamal and Gurmeet Singh, Indian-origin businesspersons, have also purchased ownership holdings in New York Warriors.
Recently, the US Masters T10 also introduced Winbuzz as the title sponsor and Pure Fuel as the official energy hydration sponsor for the competition’s inaugural season.
Three games will be played on each match day, with the first game of the season beginning tomorrow, August 18, at 9:30 AM EST.