The T10 cricket competition for retired players, US Masters T10 has announced an association with the sports energy drink, Pure Fuel.
Following this development, the US-based entity has been named the official energy hydration sponsor by US Masters T10 for its inaugural edition. Throughout the course of the association, Pure Fuel is entitled to be featured digitally and on billboards along with on-field brand spots, six-point lines, boundary walls, branding on game flyers, and multiple marketing assets across the competition.
Pure Fuel, the sports energy drink, was founded by the former American basketball player, Mustafa Shakur, Derrick Lance, David Elliott and Ra-Tah Johnson.
The T Ten Global Sports announced the upcoming US Masters T10 competition earlier this year in May in Dallas, Texas. The inaugural edition of the league will consist of six teams and will be conducted between August 18 – 27, 2023. The organizer’s primary objective was to enhance the popularity of cricket in America. The likes of Shahid Afridi, Yusuf Pathan, Gautam Gambhir, Robin Uthappa and many renowned cricketers will be participating in the inaugural edition.
American athletes have displayed their interest in the competition as Kayvon Thibodeaux, Maxi Kleber and Mickey Moniak have acquired rights to several different teams. Preet Kamal and Gurmeet Singh, Indian-origin business persons, have also acquired New York Warriors.
Prior to this development, the US Masters T10 also unveiled Winbuzz as its title sponsor for the first-ever edition of the competition.
Each match day will feature three fixtures with the season opener kicking off tomorrow i.e. August 18 at 9:30 AM EST.