The Ultimate Fighting Championship (UFC), the planet’s foremost mixed martial arts organization, and VeChain, the world’s first global sustainability-focused cryptocurrency enterprise, unveiled a groundbreaking long-term agreement recently.
VeChain would become the UFC’s first-ever official layer 1 blockchain associate. Giving VeChain unparalleled access to important UFC resources, including live sporting events, telecast features as well as in-arena promotion and also in the octagon, as well as creative programming made available through the UFC’s widely known digital and social networks.
VeChain will have one of the most comprehensive partnerships with UFC. First and foremost, VeChain will acquire the naming rights to UFC’s official fighter rankings UFC Rankings Powered by VeChain, the organization’s official martial artist rankings trademark. Secondly, VeChain is set to be promoted at the 10-event Dana White’s Contender Series as well as all the matches of this year.
UFC will give VeChain exclusive accessibility to UFC’s cutting-edge infrastructure, including the Performance Institute and APEX, to produce once-in-a-lifetime commercial initiatives. In addition, UFC and VeChain will collaborate to establish VIP prize draw campaigns for fans to visit UFC’s biggest matches.
The deal includes for an annual Brand Ambassador program, which will provide substantially paid advertising possibilities to active UFC athletes.
The deal shall debut on June 11, 2022, at UFC 275:TEIXEIRA vs PROCHAZKA which will be held at the Singapore Indoor Stadium. The event will be Southeast Asia’s first numbered UFC Pay-Per-View, and it would also showcase the province’s first UFC championship bouts named ‘Road to UFC‘, with UFC World Light Heavyweight Champion Glover Teixeira facing title contender no. 2 Jiri Prochazka and UFC World Women’s Flyweight Champion Valentina Shevchenko facing title contender no. 5 Taila Santos.
Finally, UFC and VeChain would coordinate on a range of fresh and innovative programming involving UFC superstars and professionals, which would be broadcast via UFC’s extensive social media networks and digital platforms, touching almost 200 million people around the world.