The European football governing body, UEFA, has landed its first-ever gambling data partnership with the Switzerland-based sports technology company, Sportradar. The deal signed in this partnership runs until the end of the 2023/24 season, with Sportradar keeping its previous role with UEFA.
The Swiss company, before signing a gambling data partnership used to assist UEFA with a fraud detection system that is used to combat match fixings, which Sportradar will still keep doing as UEFA’s integrity partner.
In the new deal signed between UEFA and Sportradar, the latter will be seen as an authorized collector and distributor of data for betting purposes, with the agreement going up to 1550 matches in three years. These 1550 matches will include all the major European competitions like UEFA Euro 2024, UEFA Women’s Euro 2022, UEFA Champions League, UEFA Europa League, UEFA Nations League, and many more.
Speaking on the occasion, Carsten Koerl, Chief Executive Officer of Sportradar, said: “Sportradar has more than 20 years experience collecting and building valuable products from football match data, and now, as the world’s leading sports technology company, we’re the only organization with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport.”
“Football remains the world’s most popular sport and we’re extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”
Adding to it, Guy-Laurent Epstein, UEFA Marketing Director, said: “The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”
This exclusive agreement was signed after UEFA’s first competitive tender process for betting data distribution purposes. The organization aims to ‘maximize the value of its match data and drive deeper engagement worldwide with football fans’ by getting support from Sportradar’s network of 900 sports betting clients across 120 countries.
Sportradar has already inked a partnership with Asian Football Confederation (AFC) and South America’s Conmebol. Apart from football, the company has partnerships with the National Basketball Association (NBA), the National Hockey League (NHL), Major League Baseball (MLB), and Nascar. While the company currently covers more than 750,000 events annually across 83 sports.