Lego to be the sponsor of Women’s Euro 2022

The toy company has already partnered with two England Women’s team players, Steph Houghton and Lucy Bronze.

One of the largest toy companies in the world, Lego, has announced about being the national sponsor for the Women’s Euro 2022 tournament, going into partnership with the UEFA. The toy company will be joining two other companies Pandora and Starling Bank in the sponsorship list for the Women’s Euro 2022 tournament.

Lego’s partnership with the UEFA for the Women’s Euro tournament also adjoins both of their interest in the “Ready for Girl” campaign. The company celebrates girls all around the world, who are working towards breaking old gender stereotypes and rebuilding the world by developing a problem-solving attitude in them.

The toy company has already partnered with two England Women’s team players, Steph Houghton and Lucy Bronze, following which we may see action figures for both of them in near future. Apart from Lego, Pandora and Starling Bank are also the national sponsor for the UEFA Women’s Euro. Pandora is the jewellery partner and Starling is the banking partner.

The partnership with Pandora is adjoined with the mission of giving a voice to people’s loves and passions. While highlighting the vital role team sport can play in equipping young people with self-confidence and a sense of identity. Starling Bank will showcase its commitment to health & wellbeing, empowerment, and equality.

Guy-Laurent Epstein, Director of Marketing at UEFA, said, “We are delighted to have the LEGO Group, Pandora and Starling Bank join us as the first national partners of UEFA Women’s EURO 2022. The addition of these three major brands is further proof of the scale of this event and our ambition to make it the biggest women’s European sport event ever. It is important for us to have partners on board who share the same values, working together collectively to deliver what is set to be a record-breaking tournament that further grows the women’s game.”

The final draw deciding who will play who, among the sixteen teams participating in the tournament will take place tomorrow on 28th October 2021. While the tournament will begin next summer between July 6-31, 2022 hosted by England, and matches will be played across 10 venues including Old Trafford. The tournament was planned for this summer, but it had to be delayed due to the covid-19 outbreak last year.

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