PlayStation has renewed its 24-year partnership with the UEFA Champions League, European club soccer’s premier competition, for the upcoming three seasons.
In this agreement, which will be in the cycle of 2021 to 2024, PlayStation will present the official player of the match award for each Champions League game and the player of the week award on UEFA’s digital platforms.
The games console brand will also keep supporting the UEFA Champions League Gaming Hub, which includes the enhanced UCL Fantasy and Predictor games.
The agreement also features sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021,2022 and 2023.
UEFA’s Marketing Director, Guy-Laurent Epstein said, “PlayStation has been a valued partner of the UEFA Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship.”
“UEFA’s long-term partnerships with innovative brands like PlayStation are invaluable to Uefa in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new UEFA Champions League cycle.”
Along with PepsiCo, Mastercard, Gazprom, FedEx, Heineken and Just Eat Takeaway, Champions League has roped in the seventh sponsor for the 2021 to 2024 cycle with PlayStation.