UEFA onboards BYD as official e-mobility partner of UEFA EURO 2024

UEFA EURO 2024 is scheduled to take place in Germany from June 14 to July 14, 2024.

The governing body for football in Europe, the UEFA has signed a commercial partnership with the Chinese automobile company, BYD, for UEFA EURO 2024.

In this arrangement, BYD has been named the official e-mobility partner of the competition, which is scheduled to take place in Germany from June 14 to July 14, 2024.

As per the deal, by offering a variety of NEVs for different stakeholders during the tournament, BYD will help UEFA to achieve its aim of hosting the most environmentally friendly European Championship till date, as stated in the UEFA EURO 2024 environmental, social, and governance (ESG) policy. At a few UEFA EURO 2024 locations, BYD will also display its newest NEV models and state-of-the-art technologies.

Furthermore, BYD will also be in the official fan zones, inviting visitors to take advantage of the exciting entertainment and live match broadcasts to make the celebration of football even more enjoyable. Moreover, BYD will celebrate the prestigious competition with football fans and customers by holding hundreds of events in over 230 BYD stores throughout 19 European countries.

Guy-Laurent Epstein, UEFA Marketing Director, said, “We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024.”

He also added, “The partnership fully aligns with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility. BYD is short for Build Your Dreams, which connects perfectly with the European Championship as players and teams relentlessly pursue their passion and hard work to build their dreams on the field, and lift the prestigious Henri Delaunay Trophy in Berlin on 14 July.”

Michael Shu, Managing Director of BYD Europe, stated, “BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first E-mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience. Significantly, the partnership underlines BYD’s brand commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024 will provide an influential voice.”

He further commented, “There are great synergies between our organisations. Like UEFA, we aim to inspire through positive and inclusive experiences, with a clear focus on goals. BYD is dedicated to making E-Mobility accessible to all, and as a partner of UEFA EURO 2024 we look forward to presenting diverse and premium options with game-changing technologies to fans from all over the world, paving the way for a greener future for global sports events.” 

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