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Two Circles extend its deal with NFL to cover advertising sales

Two Circles and NFL have been in partnership since 2017.

Two Circles has extended its partnership deal with the National Football League (NFL) to cover international advertising sales in NFL-owned digital platforms.

The two-year extended partnership will see the sports agency manage advertising sales across the NFL.com, NFL App and NFL Fantasy in all the markets outside of the US, China, UK, Ireland, and the DACH region ( Germany, Austria, Switzerland).

“We’re thrilled to expand our relationship with Two Circles and utilise their expertise to further our international advertising businessWe’ve experienced tremendous growth across our international digital products, and look forwards to partnering with Two Circles to capitalize on the opportunity”, said, Max Boigon, Senior Director & General Manager, Direct to Consumer at NFL.

The NFL and Two Circles have been partnering up since 2017. In this association, the sports agency has provided an end-to-end marketing and data solution to help grow subscribers and platform usage for NFL Game Pass International, its OTT based subscription platform.

Sam Yardley, Two Circles Executive Vice-President (North America) shared his thoughts on the extension of the deal stating: “We’re hugely proud and excited to be expanding our relationship with the NFL, building on the work over the last four years taking NFL Game Pass to record number of fans internationally”.

Two Circles has promised to help the NFL in exploring its large and growing international audience, which will result in the growth of its digital ad revenue. In a bid to expand and reach a global audience, NFL’s regular-season two games will be played at the Tottenham Hotspurs Stadium in London this month. Miami Dolphins will be facing off against Jacksonville Jaguars on 17 October.

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