The National Football League (NFL) has secured a partnership extension with the American insurance company, Nationwide.
The pact between the two bodies was first signed in 2014. Through this extension, the brand continues to serve as the presenting sponsor of the Walter Payton NFL Man of the Year award.
Beginning with the 2024 season, the agreement will be expanded to include more sponsorship in the retirement planning services sector.
Ramon Jones, Executive Vice President and Chief Marketing Officer for Nationwide, commented, “Nationwide is thrilled to extend our relationship with the NFL as we celebrate our tenth year as presenting sponsor of the Walter Payton NFL Man of the Year Award. This partnership continues to be a terrific vehicle to support numerous player-backed charities, reach key audiences, and deliver premier experiences for our business partners. Widely regarded as the league’s most prestigious award, we’re honored to help the Payton family keep Walter’s legacy alive.”
He further stated, “This partnership continues to be a terrific vehicle to support numerous player-backed charities, reach key audiences, and deliver premier experiences for our business partners. Widely regarded as the league’s most prestigious award, we’re honored to help the Payton family keep Walter’s legacy alive.”
Tracie Rodburg, Senior Vice President of Sponsorships Management at the NFL, said, “We’re thrilled to announce the extension of our partnership with Nationwide, in what promises to be an incredible tenth year of sponsorship of the Walter Payton NFL Man of the Year Award. We’re looking forward to continuing to work together with Nationwide to honor players making a positive impact on communities across the country.”