Coca-Cola India’s homegrown brand and the official beverage partner of the ICC, Thums Up has launched a new advertisement campaign, ‘Toofan Uthao, World Cup Jao’ featuring Harsha Bhogle for the upcoming ICC ODI Men’s Cricket World Cup 2023, which is to be held in India. Ogilvy developed the idea for the campaign film.
The creative campaign from Thums Up intends to deal with every cricket fan’s inner conflict about which team will prevail in the ICC Cricket World Cup this year as the excitement for the forthcoming mega event in India surges to new heights.
The commercial additionally draws focus on India’s enormous love for cricket and acts as an experience of connection, empowerment, and communal pleasure throughout the ICC World Cup. Thums Up’s distinctive split can package depicts the World Cup winner’s dilemma, adding another dimension of intrigue to the campaign.
Tish Condeno, Senior Category Director, Sparkling Flavors, Coca Cola India and South-West Asia, said, “Amidst the excitement building up for the World Cup this year, the first phase of our integrated campaign ‘Toofan Uthao, World Cup Jao’ embraces India’s love for cricket and empowers fans to voice their support for their favourite cricket team. Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC World Cup.”
Commenting on his association with Thums Up, Harsha Bhogle, said, “I am absolutely thrilled to be a part of this captivating campaign for the ICC World Cup 2023, Thums Up’s ‘Toofan Uthao, World Cup Jao’. It’s always an exhilarating experience to witness the passion of Indian cricket fans, and the campaign promises to elevate the excitement to greater heights.”
Ritu Sharda, CCO at Ogilvy India (North), said, “This world cup, India will win or will India win, this is the debate that is stirring up a toofan in every Indian’s mind. As we stand by our team and believe they will win, we can’t help but wonder about the form and caliber of the other heavy weights that will make this world cup a nail-biter. In a very Thums Up way, this is the debate we’ve captured for our big ICC Men’s Cricket World Cup 2023 campaign.
“As the official beverage partners, we’ve launched an all-platform campaign that starts with the debate right here on our cans and gets more toofani as the World Cup comes closer. This is part one, stay tuned for more toofan.”