JioCinema, the official streaming platform for the Indian Premier League (IPL), has announced L&T Finance, India’s leading financial service company, as the co-presenting sponsor for its Pre and Post Match coverage of the ongoing edition.
This partnership ensures viewers will be treated with in-depth analysis and expert commentary before and after each game.
The announcement, made via the LinkedIn profile of Viacom18 Sports, has solidified JioCinema’s position as the ultimate destination to catch all the action of India’s biggest T20 cricket festival.
JioCinema has been on a roll this season, recently clocking more than 71.5 crore views for the epic clash between Mumbai Indians (MI) and Chennai Super Kings (CSK), which took place on April 14.
The digital streaming partner secured a deal with an online poker platform, PokerBaazi, as an associate sponsor, for the digital coverage of the ongoing edition of the cash-rich Indian league.
Additionally, the OTT platform is offering affordable advertising opportunities for Small and Medium Businesses (SMBs) looking to capitalize on the immense viewership of IPL 2024.
JioCinema’s commitment to innovation and strategic partnerships signifies a dedication to enhancing the way Indian audiences experience the thrill of the cash-rich Indian league.
Tonight, Delhi Capitals (DC) will lock horns with Rajasthan Royals (RR) at the Arun Jaitley Stadium in Delhi at 7:30 PM IST.