The French multinational retail company, the Carrefour Group has been named as the premium partner of the Paris 2024 Olympics and Paralympic Games.
Alexandre Bompard, Chairman and CEO of the Carrefour Group, and Tony Estanguet, President of Paris 2024, signed this new alliance which includes a world leader in the food distribution for the very first time in the Games’ history.
The Carrefour Group is one of the world’s leading food retailers, with a multi-format system of over 13,000 stores in nearly 40 countries. Carrefour’s network of incorporated stores employs over 370,000 people, assisting to position the company as a world leader in the food transition for everyone.
Throughout its 5000 stores and e-commerce sites, the Group has the unique capacity to bring all of France together around this massive sporting event. Furthermore, the Group is fully consistent with the mission of Paris 2024 and fully supports the objective of arranging Olympic and Paralympic Games that are sensible, sustainable, and inclusive.
The partnership, which operates under the tagline “Nourishing Every Hope,” is divided into:
– A task to provide fresh produce and natural foods (fruit, vegetables, cereal products, meat, fish, and seafood) to the Olympic and Paralympic Villages for the athletes’ meals, exposing top-quality French produce while also encouraging more viable eating.
– A branding task that boosts the immune system through diet, the value of work, social greater good, and participation through sports values.
– A business plan involving the whole of collaborators and franchises that raises awareness about disability, nutrition, and health at work through sport, among other things.
– A commercial venture with innumerable promotions, Carrefour will create unique collections in a broad range of official Paris 2024 products (clothing, stationery, back-to-school collections, etc.)
Alexandre Bompard, Chairman and CEO of the Carrefour Group, said, “Soon, the heart of our country will be beating to the rhythm of the Olympic and Paralympic Games Paris 2024. It will be a historic event for all French people, with the eyes of the entire world fixed on Paris. With its popular presence, its 5000 stores in France, and its blue, red and white logo, the Carrefour Group wishes firmly to contribute to the success of this huge celebration of sport, help all French people to take part, and associate our brand with the marvellous values of Paris 2024. It is with great pride that the Carrefour’s 150,000 employees in France take part in this adventure.”
Tony Estanguet, President of Paris 2024, commented, “By welcoming Carrefour on board with the adventure that is the Olympic and Paralympic Games, Paris 2024 is reaffirming its desire to organise Games that are helpful to people and closely involved with their lives. Being among the largest networks of local businesses in France, Carrefour will help bring the magic of the Games to life for French people. Sport, health, commitment to healthy and sustainable eating, and inclusion: Carrefour shares our values and our desire to leave a legacy which is useful to society.”