Tata Motors recently announced that its premium hatchback, Altroz will be the Official Partner for the 13th edition of the Indian Premier League. The batsman with the highest strike-rate of the tournament will drive home the Altroz. Continuing its three-year-long streak with the IPL, where official partner Tata Motors have previously showcased the Tata Nexon in 2018 and the Tata Harrier in 2019, during the IPL games as official sponsors.
As per the Official Partnership deal, Tata Motors will not only showcase Altroz at all the three venues of the upcoming Dream11 IPL 2020 in the UAE, but will also be sponsoring the Altroz Super Striker Awards, making the IPL Tata deal even more visible.
In each match, the player with the highest strike rate will get a cheque of worth ₹1,00,000 along with an Altroz Super Striker Trophy to celebrate the event. Moreover, the batsman with the highest strike rate at the end of the IPL season across all the matches on aggregate, will take home the beautiful Altroz car.
Other than this, Tata Motors will also leverage the rights associated with the partnership in order to indulge creatively with its customers through its dealerships and social media platforms.
Speaking on the partnership, Head of Marketing Passenger Vehicle Business Unit at Tata Motors, Vivek Srivatsa said, “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz.”
He further added, “At Tata Motors, we have always innovatively engaged with the consumers at large, the current need for which is more pronounced than ever before. We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favorite teams, on-air and across digital platforms. We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again.”