In a multi-year agreement, the Tampa Bay Buccaneers of the National Football League (NFL), have appointed Hertz as their official rental vehicle partner.
The vehicle rental firm will be recognized as the team’s newest pewter partner, which is the organization’s most prestigious relationship level, in addition to other “very first” agreements.
Hertz will also serve as the presenting sponsor for Buccaneers preseason games, and become the first franchise partner for away fixture press conferences.
Hertz, based in Florida’s Gulf Coast Region, commenced the partnership during selection weekend, including co-branded Hertz messages broadcast on the Buccaneers’ social media accounts welcoming the club’s eight 2022 NFL Draft picks.
Buccaneers Owner/Co-Chairman, Bryan Glazer said, “The Buccaneers are proud to welcome Hertz as our newest Pewter Partner.
“Hertz has the same commitment to top-tier customer service that we value in our own business operations.
“This partnership includes many innovative elements and fan-focused initiatives that will continue to enhance the gameday experience at Raymond James Stadium.”
Hertz Senior Vice President of Marketing, Eoghan Slye, stated, “We’re thrilled to be the exclusive rental car partner of the Buccaneers and bring new and engaging experiences to football fans.
“As a leader in our industry committed to excellence, it’s important to align with others at the top of their game such as the Buccaneers.”
For Hertz users and Buccaneers supporters, the collaboration will also bring a variety of packages and match day experiences. For example, the ‘Let’s Go Lounge’ is an Elite gameday experience that includes high-end parking, pregame hospitality, high-end suite access, and team goods for chosen clients.
The Buccaneers are likely to provide extra promotional support for the ‘Hertz. Let’s Go!’ campaign, which features Buccaneers quarterback Tom Brady. The campaign began in October 2021, with additional commercials set to broadcast this summer.