The Pro Kabaddi League outfit, Tamil Thalaivas have announced a partnership with the leader in power backup and home electricals in India, Luminous Power Technologies. Following this association, Luminous has been labelled as an associate sponsor of the Tamil Nadu-based kabaddi franchise.
Adding to it, Tamil Thalaivas will be promoting Luminous by placing its brand logo on both the shoulder of the player jerseys. The brand will also get visibility through the team’s official website and social media platforms.
Speaking on the occasion, Ms. Ruchika Gupta, Chief Marketing Officer, Luminous Power Technologies, said: “South is an important market for Luminous. We have been through a remarkable journey here and with current growth of almost 50 percent, we are placed to achieve the INR 1000 Cr (revenue) mark by 2023. We are also focusing on further expanding our trade partners’ network in the region and building our Logistics Centre in Hosur, which will help us in improving deliveries’ timeline. Our association with Tamil Thalaivas is a strategic move to further deepen our roots across south India. We believe that Tamil Thalaivas embodies our enthusiasm, and we are looking forward to a fantastic season ahead. “
Adding to it, Nikhil Bhardwaj, Director, Tamil Thalaivas, said: “We’re excited to partner with Luminous Power Technologies. The brand has established a significant foothold in the power solutions sector over the decades, proving optimum performance, durability, and quality. These attributes are in line with our team’s ethos and spirit. We are looking forward to a fruitful partnership with the brand and a successful season ahead.”
Apart from roping in Luminous as an associate sponsor, Tamil Thalaivas have penned down associate sponsorship deals with Paytm and Nippon Paints earlier this month.
The PKL season eight will be commencing on December 22, Tamil Thalaivas will be facing Telegu Titans on the same day, scheduled at 8:30 PM IST.