TagZ Foods, a Bengaluru-based urban snack business, has announced a new campaign #GabbarKiMoochoKoKyaHua featuring the star Indian batter, Shikhar Dhawan with the objective of highlighting the main advantages of its product.
The announcement follows recent news that Dhawan has joined TagZ, one of the D2C snack firms, as an investor and brand ambassador.
The campaign discusses the left-handed batter’s transition and explains the circumstances surrounding the loss of his handlebar moustache. Shikhar Dhawan is known for having a handlebar moustache. Fans are interested in why the southpaw batter no longer has a moustache after recent sightings of him without one.
TagZ has capitalised on Dhawan’s fame while also focusing the #GabbarKiMoochoKoKyaHua campaign on his personal development. The campaign was created entirely by TagZ company members, including co-founder Sagar Bhalotia, who plays a TV news reporter.
The Indian opener is featured in the marketing narrative recounting the bet he lost with his buddies that if he could find a snack that has less oil, less fat, and is still delectable, he would shave his moustache.
Mooche toh gayi but TagZ toh mila!!#GabbarKiMoochoKoKyaHua
— Shikhar Dhawan (@SDhawan25) June 15, 2023
Mooch gayi because of a bet!! Blame it on Less Oil, Less Fat, Phir Bhi Tasty chips by TagZ!!
Have you also lost something precious in a bet? Share with us your quirkiest bet stories and top 10 answers get an exciting… pic.twitter.com/vBUBU1nZi5
Anish Basu Roy, Co-Founder, CEO, TagZ Foods, said, “We are thrilled to collaborate with the charismatic Shikhar Dhawan for our latest brand campaign. By playfully addressing Shikhar’s personal development and creatively incorporating our product, we aim to create a relatable story around the fitment of our products. This association with Shikhar as our brand ambassador showcases our commitment to providing fitter yet tasty snacking experiences.”