Svish signs Shikhar Dhawan as investor and brand ambassador

This strategic collaboration is set to leverage Dhawan's immense popularity to elevate Svish's brand awareness and connect with a wider audience.

The Indian leading men’s grooming brand, Svish has announced a partnership with the ace Indian cricketer, Shikhar Dhawan.

Following the association, the left-handed batter has joined the company as an investor and brand ambassador. This move signifies Svish’s commitment to innovation and growth in the men’s personal care market.

This strategic collaboration is set to leverage Dhawan’s immense popularity to elevate Svish’s brand awareness and connect with a wider audience.

Shikhar Dhawan expressed his enthusiasm for the partnership, stating, “I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products.”

Jaideep Mahajan, Co-Founder of Svish, expressed, “Shikhar Dhawan’s association with Svish brings an invaluable dimension to our brand. His relevance and reach in the public domain make him the perfect ambassador for our mission to redefine grooming and hygiene standards. We are excited to have him on board.”

Svish, founded in 2020 by Ishan Grover and Jaideep Mahajan, has established itself as a leading D2C (direct-to-consumer) brand challenging traditional industry norms. The personal care brand offers a wide range of innovative solutions like a Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On.

Recently, the southpaw was also named the brand ambassador of the leading cricket analysis platform, CREX.

The captain of Punjab Kings (PBKS) in the Indian Premier League (IPL) has amassed 152 runs in just five innings. He is expected to be back in action when Mumbai Indians (MI) visit the Maharaja Yadavindra Singh International Cricket Stadium in Mullanpur, Chandigarh tonight at 7:30 PM IST.

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