TagZ Foods, a Bengaluru-based urban snack business, has announced that the star Indian batter, Shikhar Dhawan has joined the company as an investor and brand ambassador.
Shikhar Dhawan, renowned for his explosive batting method, fitness passion, and strong appeal among young consumers, is an ideal fit for TagZ Foods, which is dedicated to offering healthier snacking options. This brand collaboration fits Dhawan’s commitment to fitness and healthy lifestyle choices.
Speaking about the partnership, Shikhar Dhawan said, “I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fitter snacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods’ journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ. “
TagZ Foods has been at the forefront in offering consumers with healthy and delectable snack options. The brand’s selection of popped chips, hemp cookies, and international gourmet dips provides its customers with a more flavorful and healthier snacking experience. TagZ Foods intends to reach out to more consumers and urge them to adopt healthier snacking choices with the support of Shikhar Dhawan.
TagZ Foods uses innovative food processing equipment to produce popped potato chips with 50% less fat and no cholesterol, transfat, artificial colours, or preservatives.
TagZ Foods and Shikhar’s collaboration is slated to launch soon, with a variety of advertising and marketing efforts planned to advertise the brand’s snacking pleasures.
Anish Basu Roy, Cofounder of TagZ Foods, said, “We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as investor and brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips.”