Sunrisers Eastern Cape forge commercial alliances with multiple brands for SA20 2024

Sunrisers Eastern Cape have onboarded BJ Baji, Airlink, Lotto Sport, and Cadbury Ice Cream to their esteemed sponsorship kitty. 

The defending champions of the SA20, Sunrisers Eastern Cape have signed multiple commercial partnerships for the upcoming season.

The Sunrisers have onboarded BJ Baji, Airlink, Lotto Sport, and Cadbury Ice Cream to their esteemed sponsorship kitty. 

The unit through its social media networks announced the new alliances with the caption, “Welcoming our Title sponsor & proud partners for the #SA20 Season 2 🧡 

Title Sponsor – BJ Baji 

Airlink – Airline Partner 

Lotto – Kit Partner 

Cadbury Icecream – Ice-Cream Partner.”

BJ Baji has been named the official title sponsor of the reigning champions for the upcoming season. 

BJ Baji is a leading online betting website and gaming platform founded in 2016, and it is currently owned by Aurora Holdings N.V. The company is penetrating well in the Southeast Asian market. 

Going ahead, Airlink has joined hands with the Sunrisers as the official airline partner of the unit for the 2024 edition of the premier South African T20 competition. 

Founded in 1992, Airlink is a leading South African airline company that provides services between bigger hub airports and smaller, underserved towns. Since then, it has grown to include flights on more extensive mainline routes. 

The Italian brand, Lotto Sport will be seen producing kits for the Gqeberha-based side as the official kit partner. Through this deal, the players will be wearing the jerseys developed by the Italian company. The entity is also serving as the official technical partner of the South African national cricket team.

Lotto Sport is an Italian sports equipment business situated near Treviso in Trevignano. The company manufactures and sells trainers and football boots, among other sportswear and casual footwear. Its apparel line includes goalie gloves, leggings, shorts, coats, and t-shirts.

Last but not least, to add more sweetness to the upcoming thrilling campaign to retain the title, the unit signed Cadbury Ice Cream as the official ice cream partner.

Coming from the house of the multinational confectionery brand, Cadbury Ice Cream produces different flavours of delicious ice creams, which are becoming very popular worldwide.

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