The SA20 franchise, Joburg Super Kings have signed a partnership with the Indian multinational automobile company, Mahindra Automotive.
In this arrangement, Mahindra Automotive has been named the principal sponsor of the Super Kings for the upcoming edition.
The unit through its social media networks conveyed the deal to its fans, with the caption, “Super Thanks to @Mahindra_SA for backing us as we roar! Here’s to a great partnership ahead! 🦁🔥”.
Super Thanks to @Mahindra_SA for backing us as we roar! Here’s to a great partnership ahead! 🦁🔥#WhistleForJoburg #ToJoburgWeBelong #SA20 pic.twitter.com/XAGA6ZFs2l
— Joburg Super Kings (@JSKSA20) January 8, 2024
Before this contract, the unit signed commercial partnerships with companies such as Lotto Sport, McDonald’s, and Sedgars Sport.
The Indian automaker Mahindra Automotive is well-known in its industry for manufacturing a wide variety of SUVs, electric cars, pickup trucks, and buses. Mahindra & Mahindra, the parent firm of the brand, is owned by the business magnate Anand Mahindra.
The Faf du Plessis-led team will be facing off against the defending champions, Sunrisers Eastern Cape in the opening encounter of the tournament tomorrow at St. George’s Park in Gqeberha.