The governing body for cricket in South Africa, Cricket South Africa (CSA) has signed a commercial alliance with the leading sports fantasy platform, Dream11, for the upcoming SA20 season.
As per the deal, Dream11 has been named the official fantasy partner of the second season of SA20.
The tournament announced the partnership through its various social media handles with the caption, “#Betway #SA20 🤝 @Dream11 Please welcome our official 𝑭𝒂𝒏𝒕𝒂𝒔𝒚 𝑺𝒑𝒐𝒓𝒕𝒔 𝑷𝒂𝒓𝒕𝒏𝒆𝒓. Go ahead and select your #Betway #SA20 XI”.
#Betway #SA20 🤝 @Dream11
— Betway SA20 (@SA20_League) January 9, 2024
Please welcome our official 𝑭𝒂𝒏𝒕𝒂𝒔𝒚 𝑺𝒑𝒐𝒓𝒕𝒔 𝑷𝒂𝒓𝒕𝒏𝒆𝒓. Go ahead and select your #Betway #SA20 XI
Read more 👉 https://t.co/gogiLBiFef#WelcomeToIncredible pic.twitter.com/tNZ3NJGytM
This strategic alliance with Dream11 represents a major turning point in uniting the enthusiasm of Indian cricket fans with the top T20 league in South Africa.
With six Indian Premier League (IPL) franchises owning SA20 teams, India has become a strategic market for the competition. Partnering with Dream11 also paves the way to reach millions of cricket enthusiasts around the subcontinent.
Previously, the league also signed a commercial partnership with Zoho.
Speaking on this landmark alliance, Graeme Smith, Betway SA20 League Commissioner, said, “It’s a huge coup for us to welcome Dream11 to our stable as our ‘Fantasy Sports Partner. This partnership is the coming together of two dynamic platforms that share a commitment to delivering unparalleled entertainment to cricket fans. With Dream11’s extensive user base and influence in India, we see incredible potential to engage with fans and have a platform to enhance the engagement of fans with SA20.”
Vikrant Mudaliar, Chief Marketing Officer, Dream11, commented, “Partnerships are core to our strategy and have played a key role in Dream11 becoming the world’s largest fantasy sports platform. We are excited to join forces with SA20, a league known for its thrilling and entertaining cricket. Through this partnership, we aim to reach new users and help them engage with the sport that they love. Together, we look forward to offering fans an unparalleled fantasy sports experience during the upcoming SA20 Season 2.”
The second edition of the SA20 is all set to start tonight in Gqeberha where the defending champions, Sunrisers Eastern Cape, will be locking horns with Joburg Super Kings.