The governing body for cricket in South Africa, Cricket South Africa (CSA) has announced a brand-new partnership with the Italian sports equipment manufacturing brand, Lotto Sport.
Following this development, Lotto Sport has been named the official technical partner of all South African national cricket teams.
CSA used its social media handles to convey information about this collaboration with the caption, “Cricket South Africa 🤝 @Lottosportza ⚡ New season. New Kit. We welcome @Lottosportza to the CSA family 😍 #BePartOfIt”.
As per the deal, the entity has been given exclusive rights to develop and produce the playing and training kits across all the Proteas’ teams, which include men, women, and under-19. The partnership will also focus on manufacturing merchandise and CSA staff apparel.
The design has reverted to the traditional Proteas green, which appreciates uniqueness while also valuing shared passion and unity. All South Africans’ sense of national pride is represented through the Protea-incorporated design.
On Thursday, September 7, the Proteas Men will play Australia in the first ODI at Mangaung Oval in Bloemfontein, giving fans their first look at the new ODI kit.
Pholetsi Moseki, Chief Executive Officer of Cricket South Africa, said, “CSA is pleased to partner with Lotto Sport South Africa, a brand that has proven to be passionate about sport. Their designer kits will position our various properties as progressive, thus bringing traction to the game. This augurs well with CSA’s vision to make cricket the No 1 sport of choice in South Africa, a commitment to be enhanced through our association with this global company. I welcome Lotto Sport South Africa to the cricket family and look forward to a mutually beneficial partnership”.
Yusuf Dockrat, CEO of Lotto Sports South Africa, stated, “This is a historic moment for Lotto Sport internationally. Being a traditionally football and tennis brand, what better way to spearhead a footprint into global cricket than with the sponsorship of the Proteas Men and Women’s teams. For the past five years, we at Lotto Sport have been working tirelessly to provide South African consumers with fine Italian quality sportswear and lifestyle products that are functional and stylish. For us, this partnership follows that ethos. As we continue to put comfort, product excellence and innovation at the forefront of our offering, we now partner with Cricket South Africa, which is an honour for us.
He further added, “We are extremely excited for what the future holds for South African cricket and Lotto Sport South Africa.”
Located in Trevignano, close to Treviso, Lotto Sport is an Italian manufacturer of sporting goods. Sportswear and casual footwear, including football boots and trainers, are produced and sold by the company. T-shirts, coats, shorts, leggings and goalkeeper gloves are all part of its clothing line.