ITC’s Sunfeast Dark Fantasy has released a new television commercial featuring Royal Challengers Bangalore (RCB) cricketers to celebrate victory with a slice of cookie. The commercial goes under their larger campaign Asli Maza andar se aayega. Sunfeast are the official partners of RCB for IPL 2020.
The food brand aims to connect with the consumers by sending out a meaningful message through the connection of sport and popular RCB players. As the fans enjoy the tournament from the comfort of their homes, RCB’s successful performance this year brings a delight for the fans as the team is eyeing the maiden title.
The new TV commercial focuses on the celebratory moments of the fans. It tries to portray fans’ experience of watching IPL along with enjoying the cookie.
Ali Harris Shere, Chief Operating Officer at ITC, said, “Over the years, Sunfeast Dark Fantasy has carved a unique niche for itself with its indulgent offerings that evoke a happy feeling from within, similar to the sentiments cricket fans experience while watching the popular tournament. We are very happy that our first, new-formed association with RCB has started on a positive note and we look forward to fantastic cricketing season of delighting fans and consumers.”