The sports broadcasting baron, Star Sports has acquired the exclusive digital and TV rights to Cricket Australia (CA) for four years, as per reports. The two entities involved have reportedly signed the contract with an additional clause of extending the association for four more years.
Sony currently owns the media rights to Cricket Australia. The partnership between Star Sports and CA will kick-start from the next season, according to a report by Cricbuzz.
Following this development, Star Sports will be broadcasting all of India’s fixtures played in Australia along with the Big Bash and the Ashes. In the World Test Championship (WTC) cycle of 2023-25, the Aussies will face West Indies, Pakistan and India at home.
The current year has been going really fruitful for Star Sports as earlier this year, the broadcasting unit also bought TV rights to the 2023-27 cycle of the Indian Premier League (IPL) in the Indian sub-continent for INR 23,575 crore
Star Sports is pretty stacked with some elite cricket competitions. Due to its ongoing association with the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC), the sports network of Star will broadcast India’s home fixtures, ICC Men’s T20 World Cup 2022 and ICC Men’s ODI World Cup 2023.