The Indian Premier League (IPL) media rights Package A (TV rights) has been retained by one of the leading media houses of the country, Disney Star India for INR 23,575 crore. The broadcaster will be telecasting the cash-rich T20 league in the Indian Subcontinent for the next cycle (2023-2027).
Previously, Disney Star owned the IPL rights (TV and digital) for the 2018-22 cycle, which it purchased in September 2017 for INR 16,347.50 crore.
In addition, Viacom18 has secured digital rights for the upcoming cycle. The Reliance-backed media house has acquired rights for INR 20,500 crore. Digital values are only 13% lower than broadcast values.
For A+B packages, the Board of Control for Cricket in India (BCCI) received INR 44,075 crore ($5.64 BN). The digital bids were finally closed at a price of INR 50 crore per match. While the broadcasting rights were worth INR 57.5 crore.
The BCCI’s earnings has reached INR 46,000 crore and are expected to rise further on Tuesday.
Package C has also managed to reach INR 1813 crore, and bidding will resume on Tuesday.
Finally, in Package D, three of the five Rest of World Territories are already sold.