The governing body for cricket in Australia, Cricket Australia (CA) has announced a partnership extension with the Australian wing of the Japanese multinational automobile brand, Toyota Australia and the multinational IT entity, HCLTech.
As per the expansion, Toyota has been named the new front-of-shirt partner of the Australian team, which includes both men’s and women’s cricket teams. The logo of the automobile brand will be placed on the centre of the men’s national cricket team and the sleeves of both men’s and women’s wings.
On the other side, the global IT company, HCLTech continues to be displayed on the sleeve of both men’s and women’s matchday kits.
The multinational brand will continue to be Cricket Australia’s shirt partner in the ICC Men’s T20 World Cup 2024 in the West Indies and the United States of America (USA).
The company collaborated with the Australian side for the first time in the recently concluded ICC Men’s Cricket World Cup 2023. The branding was highlighted on the leading arm of the jersey.
Expressing her remarks on the expansion, Stephanie Beltrame, Cricket Australia Executive General Manager Broadcast & Commercial, stated, “We are delighted to further strengthen our relationships with our valued partners Toyota and HCLTech, and that their prestigious brands will appear on the Australian shirts this summer. We have taken the opportunity to separate the playing and training uniforms for this season to amplify the roles and prominence each holds.”
She also added, “We are also delighted that HCLTech will continue as our shirt partner at next year’s ICC Men’s T20 World Cup in the US following their support at this year’s ODI World Cup in India.”
Vin Naidoo, Chief Marketing Officer, Cricket Australia, said, “Toyota has been a proud supporter of Cricket Australia since 2012, and through this long-term partnership we have been committed to growing the game at all levels, for all people. We are delighted to announce this extension to our partnership which will further strengthen our relationship with one of Australia’s favourite sports.”
Michael Horton, Executive Vice President and Country Manager Australia and New Zealand, HCLTech, said, “As a proud digital technology partner for Cricket Australia, we are honoured to support and contribute to the success of this remarkable sport for the coming season. HCLTech’s commitment to cricket is a testament to our belief in its power to inspire and unite athletes, teams, and fans around the globe.”
He further expressed, “Supporting Cricket Australia brings us great joy, and together, we will continue to elevate Australian cricket and create lasting sporting memories for generations to come.”