Following the deal, YETI has been named the official cooler and drinkware partner of the Renegades for the ongoing BBL season.
Through this agreement, the branding of YETI will be placed on the players’ dugout, players’ water bottles and carriers, hi-vis vests of the 12th and 13th men, and hydration and coolers stations.
Furthermore, the brand will also amass prominent brand exposure via the club’s digital and social media handles, including community connections.
James Rosengarten, General Manager, Melbourne Renegades, commented, “We are thrilled to welcome YETI to the Renegades family. Their reputation and product line is top tier and aligns with our commitment to excellence on and off the cricket field.”
Luke Merritt, YETI Australia and New Zealand Country Manager, stated, “YETI Australia is excited and proud to be supporting the Melbourne Renegades. With our hot Australian summer bearing down on us we know that our products will help the team perform at their best no matter where they play or train. The durability and high performance of YETI products will deliver time and time again, and were stoked to be supporting a team with aligned values.”
YETI is a well-known brand that was founded in 2006 and is well known for its coolers and durable drinkware. With renowned representatives from both the competitive and recreational outdoor communities, the company has amassed a global following.