The Big Bash League (BBL) team, Sydney Sixers have announced a partnership extension with the Australian brewery brand, Gage Roads Brew Co.
Following the renewal, Gage Roads Brew Co will continue to remain the official beer partner of the Sixers for the next three summers.
With the help of the arrangement extension, the beer brand will be receiving prominent brand exposure at the Sydney Cricket Ground (SCG), as the branding will be seen on the LED perimeters of the stadium. It will also include the Gage Roads Bar hospitality activation.
Furthermore, exclusive pourage will be offered as part of the agreement at North Sydney Oval for the Sixers’ home WBBL games, as well as in the renowned Gauge Roads Bar and Sixers Lounge.
Rachael Haynes, Head of Sydney Sixers, said, “Gage Roads and the Sydney Sixers are a wonderful mix of fun, cool and excitement with family and friends and we are delighted that we can continue our partnership with such a great brand. There are few more enjoyable nights out over summer than a BBL match at the SCG and it only gets better when you spend the night enjoying the hospitality of the Gage Roads Bar. To be able to extend this partnership, and with it enhance the match day experience for our members and fans, is just a natural fit.”
Dan Moraday, Gage Roads Brew Co National Business Manager, said, “Gage Roads is stoked to partner with Cricket NSW and become the beer of summer for cricketers and fans across the state. Gage Roads is proudly independent, and we’re excited to throw our support behind the game in New South Wales, from the grassroots up.”
He also added, “There’s nothing like a beer at the cricket. Our range of brews are refreshing, full flavoured and the perfect partner for summer days.”