With this arrangement, the company enters the cricket market for the first time and expands its array of international athletic sponsorships. Following the exclusive sponsorship, the logo of the firm has been seen at strategic on-field locations, such as the coin toss area, the wickets, the LED enclosures, and also on the Man of the Match award.
Stake.com Head of Acquisition, Akil Sarin, said, “We are seeking to expand our presence globally, and an association with cricket allows us to connect with millions of passionate fans across the world.”
Yesterday marked the start of the series at Malahide, with India beating Ireland by seven wickets in a game that was significantly hampered by weather. Tomorrow i.e June 28 Malahide will host the second and final fixture of the series.
The operator’s club-record primary relationship arrangement with the Premier League team, Everton was struck earlier this month. The contract, which goes into effect on July 1, 2022, kicks off a multi-year partnership that is the most expensive front-of-shirt deal in the franchise’s existence.
Both the men’s and women’s playing jerseys will also be seen featuring the Stake.com logo, along with the club’s training complex, monitors, and multimedia backdrops at Goodison Park, as well as other official properties.
The Stake.com brand only operates as a virtual casino and bookmaker in the UK, while being well-known as a cryptocurrency betting operator worldwide. The UK Gambling Commission has officially certified it as such.