SSC Napoli and Coco-Cola came together to announce a new agreement that led the company to be the club’s global partner, specifically in the soft drinks category.
Coco-Cola has been known for its involvement in sporting events, especially with the elite football tournaments globally known for uniting people and becoming companions in fun and geniality. The soft drink brand is inseparable from the football events as it also connects people with the same passion.
The partnership highlights the history of the brand with Italy and being present and producing for more than 90 years, specifically with Campania. Fanta was first manufactured in 1955 in Naples with orange juice and is purely Italian to date. The Marcianise (CE) plant, the Coco-Cola HBC production centre in Southern Italy, has been present since 1974.
Coco-Cola has been deeply associated with the city resulting in the partnership to convey its love for the sport. This partnership includes advertisement development, point-of-sale campaigns, social content creation, ticket distribution, and dedicated merchandising.
Commenting on the association, Tommaso Bianchini, Chief International Development Officer of Naples, said, “We are extremely proud to announce today this partnership, which binds us to a brand love known all over the world. Coca-Cola is a prestigious and winning brand, also in the world sport, with which we want to create a strategic path aimed at entertaining our fans from all over the world more and more. This partnership is part of the international expansion path of our brand, so we are really happy to welcome Coca-Cola within our prestigious network of global partnerships.”
Raluca Vlad, Marketing Director of Coca-Cola Italy, said, “We are excited to start this path together with a large sports club like SSC Napoli, in a city where we feel at home precisely because we share with the Neapolitans a tradition of passion for football and for the values it represents, even in everyday life. Coca-Cola has always been a brand associated with happiness and being together, at the stadium or at home. Maybe with the other Neapolitan passion that goes well with Coca-Cola, pizza!.”