As part of the agreement, AstroPay will have its logo printed on the Sri Lankan team’s jersey, in the leading arm, and the front of its training bib. Moreover, the logo will also be displayed on the team’s website and other social media platforms.
Commenting on the partnership, Mikael Lijtenstein, CEO of AstroPay, said, “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.”
He further added, “AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”
Ashley De Silva, CEO of Sri Lanka Cricket, said, “We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup.’’
Sri Lanka has also made five new additions to their World Cup Squad as they have added players like Pathum Nissanka, Minod Bhanuka, Ashen Bandara, Lakshan Sandakan, and Ramesh Mendis into the squad. While Lahiru Madushanka has been dropped from the squad due to injury.
The team will be led by Dasun Shanaka and will see their T20 World Cup campaign begin in Abu Dhabi, when they play against Namibia on 18th October. Being drawn in Group A, they would also be subsequently facing Ireland and the Netherlands.
The squad will be missing out on some players like Niroshan Dickwella, Kusal Mendis, and Danushka Gunathilaka, who have been banned for a year for breaking the Covid-19 protocols on their tour of England in July.