SportsBaazi, India’s premier sports gaming platform, has announced the global cricket sensation, Rashid Khan, as its new brand ambassador.
The tactical choice to bring on Rashid Khan fits nicely with SportsBaazi’s redesigned brand identity, which aims to provide thrilling new formats and unique user experiences to alter fans’ interactions with sports. Rashid Khan, known for his cricketing abilities and adaptability across multiple roles, brilliantly epitomises the Baazigar ethos, fueled by his enthusiasm and desire for the game.
Rashid’s fame and popularity with the audience will highlight SportsBaazi’s core marketing concept, ‘LIVE Mein Hai Vibe.’ Rashid’s evolving presence, with his year-round highlight of abilities for Afghanistan’s National Cricket team and in franchise leagues such as the Big Bash League (BBL), Indian Premier League (IPL), and others reverberates effectively with the company’s pursuit of an individual that is always ‘LIVE’ and enjoys being in the game all the time. His fame as one of the nation’s most popular overseas cricketers will strengthen SportsBaazi’s fundamental message: ‘Play LIVE. WIN LIVE’, according to the company.
On this development, Rashid Khan said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming. The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”
Puneet Dua, CMO and Co-Founder of SportsBaazi, said, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”
In the recently concluded ICC Men’s Cricket World Cup 2023, the Afghan legend’s work mostly included keeping the batters mum from one end while bowlers from the other end kept enjoying wickets. Though Rashid only took 11 wickets at the World Cup, his economy rate of 4.49 was noteworthy.