ASICS, a Japanese sports performance brand, has announced the Indian hockey team player, Manpreet Singh as its new brand athlete.
“With a shared commitment of the brand’s value, ASICS India is delighted to align with Manpreet Singh, a defender and the former captain of the Indian Men’s Hockey team,” stated a press release.
The ASICS brand concept ‘sound mind, sound body’ highlights the importance of maintaining a perfect balance of mental and physical well-being. The brand intends to not only assist but also encourage the country’s youthful talent to reach greater heights and set new standards. ASICS India is welcoming Manpreet Singh as its newest brand athlete since his vision and passion for both sports and life connect flawlessly with the brand concept.
Manpreet Singh, one of hockey’s most illustrious figures in India, has had a tremendous career. Under his leadership, India brought home three medals: a bronze in the 2018 Asian Games, a silver at the Champions Trophy, and a gold at the Asian Champions Trophy. India had been without an Olympic hockey medal for 41 years before Manpreet guided the team to a Bronze medal in the Tokyo 2020 Olympics.
Rajat Khurana, Managing Director, ASICS India and South Asia, said, ” We are delighted to announce ASICS India’s association with Manpreet Singh as our newest brand athlete. We are glad to share that Manpreet stands as India’s most revered Hockey icons and his inspirational journey shines as a guiding light for young athletes nationwide, perfectly embodying our brand philosophy of ‘Sound Mind, Sound Body.
“Together, we look forward to inspiring individuals across the nation to embrace a holistic approach of well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.”
About this collaboration, Manpreet Singh, commented, “As an athlete, my journey has been defined by unwavering commitment, teamwork and the pursuit of excellence. Joining hands with ASICS, a brand that shares my belief in the synergy of a ‘sound mind and a sound body’, is an exciting new chapter in my career. I am honored to be part of a brand that not only supports athletes but also encourages holistic well-being.
“Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience and balance.”
Manpreet will don ASICS gear throughout his training sessions and competitions as a result of this affiliation. Sumit Nagal, an Indian tennis star, was also welcomed by ASICS India earlier this month as the brand ambassador.