The former National Basketball Association (NBA) player used to play for the Chicago Bulls and has been a six-time champion. Jordan will have an important role to offer the company ‘guidance and strategic counsel’, as the Swiss-based firm looks forward to improving its position in the US market subsequently as a successful IPO and listing on the Nasdaq Global Exchange.
It was reported that Jordan was already related to the firm before signing a deal with them. He was a regular and an important investor in Sportradar followed by Mark Cuban and a few others.
Jordan will be directly involved with the Board of Directors, such as CEO and Founder Carsten Koerl in his advisory position.
Jordan commented: “I invested in Sportradar years ago because I believed in the vision and passion that Carsten and the rest of the team had for transforming the sports technology industry. I am looking forward to having a formal role with the company as it begins its next chapter.”
Sportradar has announced that it aims to use the popularity and ‘expertise in establishing impactful business partnerships’ of Jordan in the sports industry to reach new heights.
“Over the past several years, the worlds of fandom, sports betting, and media have converged and, through his accomplishments on the court and in the boardroom, Michael sits at the intersection of these industries,” said Carsten Koerl, Global CEO, Sportradar.
“As an early investor in Sportradar, Michael saw the potential in our company. We are thrilled to now tap into his entrepreneurial savvy and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across sports.”
Sportradar has been in close relations with some sports industry giants such as the NBA, National Hockey League (NHL), Major League Baseball (MLB), NASCAR, and the Baltimore Ravens and New York Jets of the National Football League (NFL), as well as several betting companies.
“Not only is Michael Jordan one of the most iconic sports figures of all time, but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully-integrated technology and services platform,” added Jeffery Yabuki, Sportradar’s Chairman of the Global Board of Directors. “We are thrilled to have Michael contribute to Sportradar’s business efforts moving forward.”