The professional basketball tournament, the National Basketball Association (NBA) has developed a partnership with the Canadian fintech company, KOHO Financial.
This agreement has made the fintech business the presenting partner in Canada for the forthcoming NBA playoffs in 2024.
The alliance between the two businesses is the NBA’s first marketing connection with KOHO, and the financial technology company will receive major exposure on Canadian TV network stations during the league’s most important months of the season.
The unveiling of the deal coincides with the opening of the 2024 NBA Playoffs, which will include the introduction of the 2024 NBA Playoffs Sweepstakes presented by KOHO.
Daniel Eberhard, Founder and CEO of KOHO, said, “We’re thrilled to partner with the NBA. The NBA has given us some of the most iconic moments in sports history. It’s been a huge part of so many of our childhoods. This partnership gives us a chance to reach more Canadians together, with a shared sense of values and progress.”
Once basketball fans download the KOHO app, they will receive a $75 e-gift card to the NBA Store. In addition, tickets to NBA games for the 2024–25 season will be given away to fans every week during this season’s playoffs.
More than 1.5 million Canadians have joined KOHO, which provides a Mastercard for spending management as well as tools for earning, building and borrowing.
KOHO also provides up to 5% interest rates in Canada, up to 3% cash back on purchases, and increased profits through cash back partners.
NBA Canada Senior Vice President and Managing Director, Leah MacNab, commented, “We’re excited to welcome KOHO as presenting partner of the NBA Playoffs in Canada. As we enter a highly anticipated postseason, we look forward to working together to engage NBA fans and KOHO members across the country in new and creative ways.”
Recently, the NBA reached a new record of 22,538,518 spectators during the regular season, exceeding the mark set just the previous year.