The two-time National Basketball Association (NBA) champions, Milwaukee Bucks have announced a collaboration with Eleven Sports Media, a global leader in community-driven sports partnerships.
This innovative initiative marks a first-of-its-kind collaboration in the NBA, aiming to empower and support small and medium-sized businesses within the Milwaukee area.
Through this collaboration, participating businesses will gain access to unique marketing opportunities alongside the beloved basketball team. This extends beyond simply having their brand associated with the Bucks; they are set to receive comprehensive marketing and activation services provided by UK-based promoters.
Matt Pazaras, Milwaukee Bucks, Chief Business Development and Strategy Officer, said, “The Bucks’ global presence is constantly expanding, and we’re excited to add Eleven Sports Media to our growing list of international partners. Teaming up to create the Bucks Small Business Program will further our support for Milwaukee’s vibrant small business community.”
Matt Cairns, Eleven Sports Media, Founder and CEO, said, “We’re thrilled to form our first-ever NBA partnership with the Bucks and continue our expansion into the United States sports market. Eleven Sports Media is committed to empowering small businesses and we’re proud to bring new opportunities to Milwaukee-area businesses.”
Eleven Sports Media focuses on collaborating with sports teams and organisations to strengthen their connection with local communities, through the trifecta of sport, technology, and community, creating innovative and community-driven partnerships that empower local engagement.
The Bucks are currently sitting second in the Eastern Conference with a record of 41 wins and 22 losses. They will be up against Los Angeles Lakers on March 9 at 8:30 AM IST.