The social media giant, Snapchat and the media leader, Warner Bros. Discovery, (WBD) have signed a multi-year partnership extension to revolutionize the sporting experience.
This collaboration, with a special focus on the highly anticipated Paris Olympics 2024 has promised a more dynamic and interactive way to follow the games.
The partnership leverages WBD’s extensive sports offerings, including the renowned Eurosport channel, to provide Snapchat users with exclusive content they won’t find anywhere else. European Snapchatters will enjoy daily Olympic highlights curated by Eurosport, along with captivating behind-the-scenes footage that offers a more intimate perspective on the Games, going beyond traditional broadcasts. This exclusive content aims to deepen fan engagement and bring the Olympics to life.
Furthermore, the collaboration brings WBD’s esteemed sports channels, Eurosport and TNT Sports, directly to Snapchat for the next two years. This integration will provide European audiences access to premium international sporting events, including top-tier club soccer, club rugby, and a variety of other sports content.
Commenting on the partnership, Luke Whalley, Senior Director, International Digital Ad Sales at WBD Sports Europe, said, “Our all-platform approach to distributing world-class coverage of the biggest events in the sporting calendar and telling the stories of the athletes competing is how we engage the widest possible international audience.
“We can’t wait to kickstart our partnership with Snapchat to complement the storytelling on our own platforms, helping to connect millions of new fans with inspiring athletes, unmissable sporting moments and exclusive behind-the-scenes content that we know audiences new and old will love.”
Kahlen Macaulay, Senior Manager, Sports Partnerships at Snapchat, added, “With so many exciting sporting events taking place in the next two years, sport continues to drive the cultural narrative and connect people. The power of Warner Bros. Discovery’s sports brands and their storytelling capabilities are second to none, which is why we’re so excited to be able to bring this to European Snapchatters every single week through 2026.
“We know the appetite our community has for great sports content and the desire to follow, engage and be part of the moment. Our partnership with Warner Bros. Discovery serves that demand, starting with Eurosport’s coverage of the biggest global sporting event, the Paris 2024 Olympic Games on Snapchat.”
This strategic alliance between Snapchat and Warner Bros. Discovery promises to reshape how European sports fans experience and celebrate sporting events, particularly during the upcoming Summer Olympics. Exclusive content, integration of established sports channels, and a focus on key European regions – all these elements come together to create a more dynamic and interactive sports viewing experience for millions of fans. The Olympics, however, remain a global phenomenon, uniting fans worldwide through the shared passion for sports.
While the partnership offers a unique experience for European fans, the 2024 Summer Olympics remains a global spectacle. Warner Bros. Discovery serves as the Home of the Olympics in Europe, with streaming platforms like Max (France) and Discovery+ (UK) offering every minute of the action live. Additionally, Eurosport channels will provide premium live television coverage, further solidifying the Olympic spirit across Europe. This global appeal is further echoed by broadcasters like Viacom18 and JioCinema in India, talkSPORT in the UK and Ireland, and Sport 24 and France Télévisions acquiring media rights in their respective regions.