The International Olympic Committee (IOC), the authority responsible for organising the modern Olympic Games, has forged a groundbreaking 10-year partnership with Deloitte, a leading global professional services network.
This strategic alliance, dubbed “partnership with purpose,” marks a significant step forward for the IOC’s commitment to continuous improvement and innovation.
The management consulting firm has become the Olympic and Paralympic management consulting partner under The Olympic Partner (TOP) program. The British multinational’s extensive experience will be instrumental in supporting the goals outlined in Olympic Agenda 2020+5, the IOC’s strategic roadmap for the future.
Joe Ucuzoglu, Deloitte Global CEO, said, “The Olympic and Paralympic Games are an opportunity for worldwide unity on a global stage. In support of the IOC, Deloitte is committed to furthering positive impact on society through our extensive business capabilities and a shared sense of purpose.”
Over the next decade, the management consultant will provide the IOC with a comprehensive suite of consulting services. These services will target advancements in the IOC’s digital ecosystem, fostering best practices in corporate governance, and promoting strategic development, sustainability, diversity, equity, and inclusion initiatives. Additionally, the strategy consultant will offer support for athlete well-being and development programs.
With the Olympic Movement playing a vital role in fostering international unity and sportsmanship, this partnership between the IOC and Deloitte signifies a shared aspiration to create a lasting positive impact. This collaboration extends to the upcoming Olympic and Paralympic Games in Paris Olympics 2024, Milan-Cortina 2026, Los Angeles 2028, the 2030 Winter Games, and Brisbane 2032.
The Olympic organizers are confident that this alliance with the financial services firm will unlock new opportunities for the Olympic Movement, ultimately leading to a brighter future for athletes, sports organizations, and fans worldwide.
A global leader in professional services, Deloitte offers a wide range of services, including auditing, management consulting, tax advice, and financial consulting. Founded in 1845, the tax advisor has a rich history spanning over 175 years and boasts a global presence in more than 150 countries and territories.
Earlier this year, the International Olympic Committee also announced a sponsorship deal with AB InBev, the world’s leading brewer as the Worldwide Olympic Partner until 2028.
The IOC, founded in 1894, oversees the modern Olympic Games, including the Summer, Winter, and Youth Olympic Games. As the leader of the Olympic Movement, the IOC works to promote sportsmanship and the development of athletes around the globe.
The Olympic Partner (TOP) program is the premier sponsorship program of the International Olympic Committee. Established in 1985, it brings together a select group of multinational corporations as Worldwide Olympic Partners. These partners get exclusive marketing rights around the Summer, Winter, and Youth Olympic Games, and access to the Olympic brand.